Easha
Pixels.

Product Designer
for mobile experiences at scale.

I'm Easha - based in Dubai, five years deep into designing mobile and multi-device products for hospitality, enterprise, and consumer contexts. Currently shipping experiences used daily by 30,000+ people at Dubai Holding.

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Services

Design that solves problems, one product at a time.

What I work on

I design mobile first products for transactional, high stakes moments, the kind where clarity, speed, and trust matter more than polish. My work spans consumer hospitality, enterprise platforms, and design systems.

Mobile product design (Material Design, iOS HIG)
End-to-end product flows (Discovery and research through to engineering handoff and post-launch iteration)
Design systems & accessibility (Building scalable component libraries)
Applications I'm fluent in

A senior product designer's toolkit isn't just design software, it's research, validation, and delivery tools that close the loop between idea and impact.

Design & prototypingFigma (Advanced prototyping, components, design systems), FigJam, Miro)
Research & validation (Usability testing, behavioral analytics, A/B testing frameworks)
Delivery & systemsJira, Confluence, design system documentation, WCAG accessibility standards, Agile/Scrum environments
How I work

Good design isn't about screens. It's about the decisions behind them. Here's what I bring to a product team:

Evidence based design decisions (Grounded in research, analytics, and experimentation, not just opinion)
End-to-end ownership (From discovery through ship and measure, not just handoff)
Stakeholder fluency (Comfortable presenting design rationale to product, engineering, and leadership)
PROJECTS

A few of the products
I've shipped and shaped.

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App Design
SUNNAH MATCH
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Dubai Holding · WEB & MOBILE · NDA
TECHHUB PORTAL
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Web & App Design
Discounts
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Blogs

Latest Blogs

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5 min

How to start the UX design process with Research

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6 mins

Design tips for designers, that cover everything you need

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5 mins

How to build rapport with your web design clients

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Product Designer

That's me!

I'm Easha, a product designer based in Dubai with five years of experience designing mobile and multi-device products across hospitality and enterprise contexts.At Dubai Holding I work on experiences used daily by tens of thousands of people from F&B portals across Jumeirah and Dubai Parks & Resorts to a group wide employee platform serving 30,000+ users. My focus is on the moments where mobile design matters most: high stakes transactional flows, time pressured contexts, and complex workflows simplified for real users.
Outside work, I'm a photographer, which is where my eye for composition, light, and human moments comes from.

Education

University of Management and Technology
Bachelor's in Science
•2017-2021

 Work Experience

DubaiHolding
UI/UX Designer
• June 2024- Present
Stargeninc
Senior UI/UX Designer
• Sep 2021- May 2024
Hostollo
UI/UX Designer
• May 2019 - July 2021
Testimonials

In their words

Easha's UI/UX skills are exceptional. When faced with complex workflows, she broke them down into manageable, user friendly journeys, always validating her assumptions through user research and testing. Her wireframes and prototypes were detailed, highfidelity, and aligned tightly with our business goals. She communicates clearly, listens actively, and gives and receives feedback with a constructive mindset, a trusted partner for product managers, developers, and stakeholders alike. She also mentors junior designers. Easha is a thoughtful, talented, and driven product designer who will be an asset to any design team.

Sandip Jadhav
Associate Director, ERP Services — Dubai Holding

Easha played a key role in designing several ServiceNow portals, turning complex interfaces into simple, intuitive experiences. Her creativity, eye for detail, and ability to work smoothly with different teams make her stand out. If you're looking for a talented ServiceNow UI/UX designer who truly cares about creating great user experiences, I highly recommend Easha.

Tauseef Ahmed
Platform Owner, ServiceNow-Dubai Holding